Amex Afters - Rosalia
The Brief
Get young cardmembers and passionate music fans who visit Amex venues, to see Amex as their key to an elevated music experience.
The Strategy
Show how Amex gives music fans more of what they love.
The Idea
Help beat the post-gig blues by extending the gig experience after the night ends.
The Execution
Amex Afters - Keep the vibe alive
A year-long line up of events which keep the buzz alive after UK music events. Giving passionate fans more of that they love, whilst offering a taste of gig-life with Amex.
The first edition was after Rosalia. Our post event featured an exclusive performance from Yendry, Spanish paella, graffiti design, crosstown donuts and personalised merch from ‘Laura Scribbles’
Amex Afters - Post Malone
We kept the vibe alive after Post Malone performed at the O2. This Amex Afters featured a performance from Joy Crookes, airbrush tattoos for fans, balloon styling, Croc Jibbitz giveaways and an array of Post's favourite food.
Amex Afters - Little Simz
Amex Afters kept the vibe of All Points East alive after Stormzy with an exclusive performance from Little Simz.
The design and experience pulled in tactile elements from East London’s local artists, heritage and independent Shop Small businesses - with touch points that were sympathetic to the post-festival crowd.
The Team
My Role
Concept Creation & Development
Art Direction
Experiential Development
Accompanying Creatives
Sarah Poole/Amy Cavan - Creative Director
Alana McDowell - Tattoo Illustrator
Simeon Jarrett/Leah Frackleton-Cooper - Copywriter
Ellen Wright-Martin - Art Director
Chloe Ambler/Conny Verdecchia - Junior Art Director
Rae Hussain/Lukas Bialkowski - 3D Design