eBay - Home Grown

The Brief

Bring eBay’s ‘Retail Revival’ scheme to life through a bricks and mortar retail space.

The Strategy

Show how eBay puts their money where their mouth is to support local businesses.

The Idea

Use the art direction of a greenhouse to promote eBay helping local businesses to grow and flourish.

The Execution

Home Grown.

A month long pop-up ‘greenhouse’ in the heart of Wolverhampton - using plants, pots, trellis & wheelbarrows to display the products of 55 different local retailers.

The pop-up also housed a lineup of free community workshops to support further business growth, from social media to floristry.