M.A.C - The Shopping ‘Trip’

The Brief

Help M.A.C bring their ‘Hypnotizing Holiday’ collection to life across flagship stores.   

The Strategy

‘Stop, Stare & Share’ - utilising the world of optical illusions to stop people in their tracks and lure them into store.  

The Idea

To combine a range of tried & tested illusion tactics to created a M.A.C shopping ‘trip’ like no other.

The Execution

The ‘Shopping Trip’.

We invited people to ‘Come In & Trip Out’ in M.A.C’s Carnaby and Liverpool stores - where everything from window to till had maximum stare-ability, from bespoke ‘spinning’ roundels, magic warping floors, an upside-down room and blink & you’ll miss it typography - all framed by an alluring fuscia fascia. 

Insta-renowned magicians increased stop, stare & shareability each weekend with M.A.C tricks and treats to redeem inside.