Tony’s Chocolonely -
Choose Agents

The Brief

Create an ‘impactful moment’ to tell Tony’s Chocolonely’s important slave-free story.

The Strategy

Show the impact of buying a single bar of Tony’s.

The Idea

Take people on a step-by-step journey to show the ‘choc-on’ effect of their choice.

The Execution

Tony’s Choose Agents.

A touring, stylised newsagents that shows the positive impact of your choco-choice.

Select the Tony’s bar, then step through the door (ding!), trace cocoa beans in our sweet jars, pay a higher price at our giant till & celebrate your long term commitment with our greetings cards, before dispensing a delicious bar of Tony’s from the oversized gum-ball machine.