Project 1 - Bass Jump

 

The Brief

‘Bass Drop’ was Desperados’ festival in Zero gravity. We were tasked with creating a two-day experience around the event that immersed guests in the feeling of bass.

The Idea

Bring the sensory experience of bass to life in creative, unexpected ways.

The Execution 

Alongside a junkyard orchestra and colour run, we created ‘Bass Jump’ - a trampoline park turned into a giant ‘sound pad’ where people could experiment with bass whilst getting a taste of zero gravity.

Project 2 - Festival Presence

 

The Brief

Help Desperados create a stand-out festival presence that brings their ‘Wild Experimentation in Music’ ethos to life.

The Idea

What if everything ‘Desperados’ at festivals was playable?

The Execution 

A series of weird and wonderful musical experiments, where every piece of comms became an outlet for people to interact with. 

Desperados ‘SoundBar’ came to life in the real world as a giant, industrial instrument that looked intriguing, increased dwell time and made a lot of noise.

Project 3 - Skyfest

 

The Brief

‘SkyFest’ was Desperados festival in Barcelona with a theme of ‘Elevating Music’.
Our task was to create an interactive graffiti wall for the warm up party. 

The Idea

Turn the Barcelona skyline into an interactive musical equaliser.

The Execution

A giant, colourful mural of Barcelona - that people could control via electronic ink to elevate the city with music.

The Team

 

My Role

Concept Creation & Development

Experience Design

Art Direction

Accompanying Creatives

Jon Horwell - Visualiser and 2D Design

Andrew Thomas - Creative Director

Lewis Robbins - Creative Associate

Matt Hoare - 2D Design

Jonathan Bates - Creative Associate

Previous
Previous

Cracked Food & Starbucks - Siren

Next
Next

Dead Man's Fingers - Drunkin' Donuts