Dead Man’s Fingers -
Drunkin’ Donuts

The Brief

Sample Dead Man’s Fingers rum in a unique, interesting way that truly ‘gives convention the finger’.

The Strategy

An anything but ordinary summer - by Dead Man’s Fingers,

The Idea

Dead Man’s Fingers bring a range of alcoholic donuts to the nation, to prove the brands confident, brazen character with actions, not words.

The Execution

Drunkin’ Donuts.

Our iconic donut truck is designed to become a literal content engine, turning heads wherever it goes with bold colours and a rum 'n’ bass soundtrack.

Then, working with on-trend partner @donutkillmyvibee, we set out to create
rum-infused donut recipes with skull-shaped serves - impossible not to share.