Haagen Dazs -
The Extraordinary Emporium

The Brief

Help Haagen Dazs launch their first ice cream ‘stick-bars’ in a market that was already owned by Magnum.

The Strategy

Haagen Dazs is known for their high quality ice cream, so we decided to position their stick bars as ‘extraordinary inside’.

The Idea

Create shareable installations that sensorially represent the ‘inside’ of each stick bar.

The Execution 

The Extraordinary Emporium.

A linear walk-through experience where guests can step inside an abstract representation of each flavour; the opposing features of Salted Caramel, the soft delicate tastes of White Chocolate & Almond and the whirlwind of flavour that was Vanilla, Caramel & Almond.

Guests were invited to explore the emporium before picking up a sample of their favourite at the end.