Barbie - Dream Studios

The Brief

Create a mum & daughter bonding experience that promotes Barbies ‘You Can Be Anything’ proposition.

The Strategy

Inspire girls (and mums) with their limitless potential.

The Idea

Barbie helps girls create a ‘teaser trailer’ of their dream life.

The Execution

The Dream Studios.

Barbie calls on all young girls to join her London based studio, where she’ll help them direct and feature in their own dream life story.

The ‘studios’ embraced a mix of innovative ‘Pink Screen’ technology and tactile play to recreate some Barbie moments that girls could put their own spin on. 

All content is captured on in-built cameras and collected onto an RFID enabled dream-pass, being automatically cut into a ‘teaser trailer’ of their exciting life ahead.