Deliciously Ella -
Plant-Based Deliciousness

The Brief

Create a sampling activation that positions Deliciously Ella as the leading brand for delicious, easy plant-based food.

The Idea

After discussing initial creative concepts with the client - we decided to bring to life the brands existing proposition through a colourful, eco art direction.

The Execution

Plant-Based Deliciousness.

A bright and enticing sampling van featuring a refreshing colour palette and a variety of plant-based illustrations.

Passers-by are invited to ‘veg in’ to try some of the deliciousness, before vegging out on our comfy cushioned seating to enjoy it.

Anyone who shared a photo in front of our 2D in-relief photo op would receive a branded ‘turtle bag’ to promote further plant-based living.