N26 - The Walkthrough App

The Brief

N26 (a banking app for 18-25 year olds) wanted to use experiential to raise awareness of the app and its benefits.

The Strategy

Position N26 as the bank people love to use.

The Idea

A walk-through experience which brings each app feature to life through a unique, shareable micro-moment.

The Execution

Welcome to N26.

An instagrammable warehouse takeover in NYC - featuring a giant app icon door, UX inspired way-finding, facial ID portraits, speed gif booths and real, 24/7 support.