The Brief

Create an ‘Experiential Sampling Toolkit’ for Sprites ‘Heat Happens’ platform which targets a Gen Z audience.

The Strategy

Identify a range of relatable heat moments (physical, mental and spicy), then ideate some solutions.

The Execution

We identified an array of popular heat moments for our Gen Z audience in sectors of gaming, commuting, university, festivals and dating.

Each execution shone shine a light on the moment and demonstrated Sprites empathy, before building activity which offers Sprite as relief.

Some examples are festival ‘lost friend zones’, bad-traffic drive thru’s, cancelled-Uber discounts, late night studying sampling, or relief from sweltering hot tents.