Idea 1 -
The Wonderful World of Yoto

The Brief

Design a family-friendly retail pop-up, that brings Yoto to life in the real world.

The Strategy

Create ‘audio destinations for imaginations’.

The Idea

Yoto tells its brand benefits through a bespoke story that customers can enjoy.

The Execution

The Wonderful World of Yoto.

Step inside to experience an author-written story about how the little smart speaker imagined, explored & created to become so much more.

A colourful, typographic world made up of ‘chapter zones’ that feature a story line and related micro-experience. Unfold the story however you wish, then visit our ‘Imagination Stations’ to help write the next chapter...

Idea 2 -
The Listening Library

The Idea

Inspired by the classic destination for stories, Yoto create a new, modern institution for inspiring imagination.

The Execution

The Listening Library.

An audio-playground for kids to lead their own adventure, filled with soft furnishings, product bookshelves and colour-coded ‘card categories’ for kids to explore - whether hibernating in the ‘Stories’ den, or grooving out on our pixelated dance floor.

‘Listening Librarians’ guide people through the space, giving out Yoto players and customisable card pouches for kids to collect their favourite audio content.

Idea 3 -
The Imaginarium

The Idea

Yoto delivers an immersive storytelling experience which enables people to ‘picture’ their imagination.

The Execution

The Imaginarium.

Parents and children choose their favourite audio from our colourful display, before perching at the dual-height craft bench to draw what they imagine.

Once warmed up, they’ll be invited to enter ‘The Imaginarium’, where our glowing nightlight and 360 projections bring Yoto stories to life like never before.