M.A.C - Studio Fix

The Brief

Introduce M.A.C’s Studio Fix franchise to new consumers by positioning it as the tailorable foundation - suitable for every type of makeup wearer.

The Strategy

Studio Fix - Whoever you are, whatever you’re doing, we’ve got you.

The Idea

Create a visual celebration of real people, with different personalities, lifestyles and makeup preferences, to show the supportive ethos of the adaptable range.

The Execution

Studio Fix.

A make-up experience that championed the individual at every stage.

Working with an acclaimed illustrator, the exterior of the studio became a live mural that invited passersby to be depicted within the design.

The ‘We’ve Got You’ mirror inside reflected the thousands of empowering angles of anyone that stood for a picture in front of it. Finally, expert M.A.C ‘Shade Match’ consultations identified visitor’s personal foundation colour codes and applied them to any product purchased on the day.