Coppermaker Square -
Be There

The Brief

Create an activation at Westfield shopping centre which promotes the luxury rental complex to prospective tenants.

The Strategy

Instead of selling the bricks and mortar, promote the community of Coppermaker Square.

The Idea

Create a 3D printed community which enables people to envision life at Coppermaker Square through likeminded eyes.

The Execution

Be There.

Interested tenants are invited to select a figure from our 3D printed ‘community’ which best represents their situation or life stage.

By placing the figure on the digital screen, the content would change to reveal bespoke benefits perfect for them - be it gym, games room,
co-working space or local amenities. This personalised account would be sent directly to prospects’ inbox.