GHD - Nocturne Launch

The Brief

Help GHD launch their Christmas collection to the press through an impactful,
insta-worthy dinner event.

The Strategy

Bring the products ‘Nocturne’ theme to life in the real world.

The Idea

The collection was about the beauty of darkness & celebrating the night, so we wanted to make the space mysterious, enchanting and beautiful. 

The Execution 

We rented a unique, underground venue and flooded it with purple lights and hundreds of fresh flowers - displaying products on mirrored plinths and in glass bell jars to create a dark, fairy tale feel.