Rowse - The WonderHive
The Brief
Rowse was facing the threat of supermarket own label taking their market share. We needed to show buyers that honey wasn’t just honey - and how much sweeter life could be if they chose Rowse.
The Strategy
Celebrate the natural wonder of Rowse.
The Idea
A ‘honey I shrunk the kids’ experience that created a sense of child-like wonder for anyone stumbling upon it.
The Execution
The WonderHive.
An iconic, eco hive structure that took people on an interactive journey through the natural world of Rowse.
The curved interior walls told the brand’s story using their signature illustration style - starting with the honey making process, through to recipe inspiration and the ‘Hives for Lives’ initiative.
The product was sampled alongside the experience, so that people could get a real taste of natures wonder.
The Team
My Role
Concept Creation & Development
Art Direction
Accompanying Creatives
Adam Curry - Creative Director
Alana McDowell - 2D Design
James - Art Director