Franciscan Well - ‘Cork Way’

The Brief

Franciscan Well are Southern Ireland’s number one craft beer brand, but, with limited awareness in London, we had to create an experience to put them on the map.

The Strategy

Show Londoners the Cork way of doing things.

The Idea

Put the brand on the map quite literally by creating ‘Cork Way’ - a bustling Irish
inspired street party.

The Execution

‘Cork Way’

A stylised, Southern Irish street located in the heart of ‘Beermondsey’ that celebrated 20 years of Franciscan Well whilst immersing visitors in the Cork way of doing things.

The story of Franciscan Well started as soon as people entered, where we showcased their enviable range with complimentary snacks and other authentic Cork experiences.

Highlights included music from Irish band ‘The Peppered Aces’, a giant beer birthday cake, classic Cork drinking games, and the chance to win a weekend away for two in Cork via a Franciscan Well quiz.