Dead Man’s Fingers - Skullcuts

The Brief

Launch ‘Dead Man’s Fingers’ within a crowded spiced rum category to create meaningful PR and social buzz.

The Strategy

Focus on celebrating DMF’s iconic skull logo - the brand’s number one asset.

The Idea

A barbershop that was dedicated only to styles close to the bone.

The Execution

SkullCuts.

A trendy, pop-up barbershop in the heart of Shoreditch.

Whether full shaves, fades or undercuts, this was the place to celebrate your cranium, all washed down with your choice of Dead Man’s Fingers cocktail.

Anyone who took the plunge and embraced the full SkullCut was rewarded with a
full-sized bottle of DMF.