The Brief

Bring to life Amex’s conference theme ‘Thriving Through Change’ through touch points & art direction.

The Strategy

Follow the experience design principles of educate, excite, engage and entertain.

The Idea

Lean on Lisbon’s community of trend-setters to continue to inspire Amex client’s own adaptations, innovations and changes. 

The Execution

The Changemakers

Partnering with Lisbon’s innovation collective ‘MADE OF LISBOA’, we wanted to create an event filled with human emotion, inspiration and passion - continuing the conference story by celebrating all the businesses who are forging Lisbon’s future and thriving through change.

Guests would ‘meet’ the Changemakers upon arrival, then interact with their stories throughout via comms, giveaways, and experiences.