WWF X Sodexo - The Finer Diner

The Brief

Help WWF and catering company ‘Sodexo’ create a positive shift in perception
towards plant-based meals amongst university students.

The Strategy

Encourage students to join the plant-based movement through an amazing
taste experience.

The Idea

Create a plant-based ‘swap-shop’ that offers alternatives to students favourite
takeaway meals.

The Execution

The WWF Finer Diner.

A touring ‘living’ restaurant that visited 5 UK universities - aiming to educate students on the environmental benefits of plant-based foods; whilst offering a sustainable menu of tacos, kebabs and curry, all made from planet-friendly ingredients.

WWF X Sodexo - The Finer Diner 2.0

The Brief

For the second edition - we needed to promote plant-based in a way that connected with secondary school students.

The Strategy

Use a visual language that our audience already speak and understand.

The Idea

We decided to use the world of social ‘stickers’ to deliver our messages in a
digestible, relatable way.

The Execution

We combined this colourful design language with natural, planet-friendly materials to create a school ‘toolkit’ which covered emails, staff comms, social gifs and an array of
physical touch points.

The designs also came to life through a plant-based pledge stand, to engage students and increase longevity of the campaign message.