Tony’s Chocolonely -
The Big Choco Trial

The Brief

Create an ‘impactful encounter’ that raises awareness of Tony’s Chocolonely and their slave-free mission around the UK.

The Strategy

Show the positive impact of buying a single bar of Tony’s.

The Idea

We’ll turn our ‘trial’ campaign into a literal ‘Choco Trial’ - highlighting the injustices of the chocolate industry and showing what Tony’s are doing to fight it.

The Execution

The Big Choco Trial.

An immersive theatre experience held in our live, chocolate court room.

Passers-by are summoned for ‘jury service’ - where judge Tony and his bar-isters help them digest the issues, evidence of cocoa chain injustice and delicious chocolate!

Tony’s Chocolonely -
Follow The Leader

The Brief

Create an ‘impactful encounter’ that raises awareness of Tony’s Chocolonely and their slave-free mission around the UK.

The Strategy

Show the positive impact of buying a single bar of Tony’s.

The Idea

We’ll turn Tony’s iconic, uneven chocolate bar into a giant interactive maze, so the nation can explore the brands roadmap to slave-free chocolate.

The Execution

Follow The Leader.

By following Tony’s roadmap, visitors would be able to digest the truth about equality and fairness in the chocolate industry, learn how to make it better and escape to a world where 100% slave-free chocolate is the norm.